MYTHOS
Greek yogurt’s origins are shrouded in mystery.
Introducing MYTHOS, a Greek frozen yogurt brand we crafted, inspired by the mystical origins of this treat.
While the true story of how two diverse bacterial cultures transformed ordinary milk into legendary Greek yogurt remains unknown, we embraced this mystery to weave our own myth.
July 2024
Miami
The Myth of MYTHOS:
A Divine Creation
Like the ancient Greeks who depicted tales of gods and heroes on their vases, we infused the brand with a captivating story of our own.
On our myth, Zeus —aiming to enchant Hera— united two bacterial cultures within one of her divine cows to create a divine elixir.
With a thunderous bolt, Zeus heated the mixture and summoned Aeolus (the god of wind) to make it creamy and smooth.
Finally, Zeus presented the rich and nutritious yogurt to Hera, winning her heart and sealing their love for all eternity.
Illustrations &visual identity were crafted at LOSTUDIO.
