RECklESs
Streetwear with a
punk attitude.
Reckless is more than a brand. It’s an attitude embodying the spirit of those who act without fear of danger or consequence.
It's made for the bold and impetuous, celebrating those who embrace life with unrestrained enthusiasm and disregard for the ordinary.
June 2023
Medellín
Strikingly informal.
The act of 'rayar' (scribbling) speaks to writing without care, mirroring the uninhibited and fearless essence that defines Reckless.
For that reason, we decided to use a strikethrough on a classic Italian gothic typography for the logo, representing the desired carelessness of the brand and creating a unifying element meant to be used everywhere.
Additional scribbles were designed to expand the visual identity and be used in graphic pieces.
Strategy & visual identity where crafted at
LOSTUDIO.
